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Frequently Asked Questions

What is dye sublimation printing and how does it work?

Dye Sublimation is a printing process which reproduces graphics and images into various flexible and rigid substrates – in our case, fabric. Using a combination of high heat and pressure, solid dyes are absorbed directly into the fabric, making for durable prints with many advantages over traditional screen-printed graphics.

What is the process of Dye Sublimation Printing?

Transfer Method: Typically, graphics and/or images are created on a computer. These files are sent to a plotter that prints the respective design on special transfer paper. The transfer paper is then fed through a heat press along with the fabric in order to transfer the image from the paper to the fabric using heat and pressure. This process is unique in that the inks on the transfer paper actually change from a solid to a gas state (sublimation) and this allows the ink pigment to deeply permeate the fabric fibres.

Direct-Dye Method: Similar to the above method, however the transfer paper step is eliminated and the dye is printed directly onto the fabric. The fabric must still proceed through the heat press in order to activate the dye. Direct-dye allows for an even greater permeation of dye and is great for achieving graphic “show-through” on the backside of a fabric. It is also a more environmentally friendly process as it does not use any paper.

At Premier we have the capability to utilize both of these methods where appropriate for your project.

What are the advantages of Dye Sublimation over Screen Printing?

The most obvious advantage is apparent in the end product. Silk-screening usually utilizes plasticized inks for textile printing resulting in the inked areas clogging the weave of the fabric with ink. This clogging of fibres can hinder fabric performance especially with active wear apparel. Dye sublimated fabrics maintain their original performance specs, even after full coverage dying. This means moisture wicking, breathability, etc. remains unhampered.

Silk-screened areas will feel different to the touch than the actual fabric as the ink sits on top or coats the fabric fibres where as a sublimated print will have the exact same feel before and after being dyed.

The images produced by dye sublimation are permanent and will not peel, crack or fade. No special care is required for machine washing and drying garments with sublimated images.

Dye sublimation produces a very wide, brilliant range of colors compared to process screen printing.

True continuous tone (photographs) reproduction. With dye sublimation there’s no need to apply half tone screening to your images!

A Few More Frequently Asked Questions

How are our products made?

Once a design is approved, the graphic files are fitted onto a pattern on the computer. Those files are printed and then sublimated into the fabric. The dyed fabric pieces are cut out and passed on to our sewing and finishing department. After finishing, the products are cleaned, checked and are packaged for shipping!

Premier manufactures custom dye sublimated apparel in Winnipeg, Manitoba, Canada.

Where are our products made?

All dyed fabric components of our products are designed, printed, dyed, cut and sewn to order right here in North America. We have our own in-house graphic designers, pattern makers, printer operators and sewing factory!

What colors of fabric do we have available?

That’s easy. WHITE! Most people don’t realize that all of our fabric products start out as un-dyed white rolls. Anything that is not white is dyed to color. In other words, on a red table cover with a white logo on it, all the red areas would be dyed while the white logo would be the only area left as un-dyed fabric.

What types of fabrics do we use?

We stock dozens of fabrics varying from heavy water resistant fabric to lightweight breathable high performance fabric. All fabrics are primarily synthetic/polyester blends.

A Few More Frequently Asked Questions

What type of artwork is acceptable?

Vector Artwork In general, vector-based artwork allows us to achieve the best results, as the artwork can be scaled to any size without any loss of quality. Examples of common vector artwork file types include Adobe Illustrator (.ai), Encapsulated Postscript (.eps) and Portable Document Format (.pdf). When providing artwork it would be best to send those file types first if possible.

Non-Vector (Raster) Artwork If vector artwork is not available or for some reason inapplicable (ie. for photograph-based, raster imagery, etc.), we require images to have a minimum resolution of 100dpi at print size for best results. We would also prefer to work with native files (for example, layered Photoshop files) rather than flattened or compressed files such as jpeg.

What is Vector?

With vector artwork, the graphics are based on mathematical relationships between points, which allows the image to be scaled to any size without any loss of quality. Vector artwork is typically created with an illustration program (such as Adobe Illustrator), and is the preferred format for logo creation because of its crisp lines and scalability.

What is Raster?

Raster artwork is made up of tiny square dots called pixels. Each pixel can be a different color, allowing for rich, full-colour photographic images. Raster artwork files are typically digital photographs or created with photo-editing software (such as Photoshop). In general, raster artwork cannot be increased in size without losing quality.

How do I know if my artwork is correct?

All jobs go through our art department at which time resolution, size, etc. are all pre-flighted. If your files are not going to provide satisfactory results, you will be contacted by one of our customer service reps with details of the concerns. At that point you can re-submit new files or have our team make the adjustments (though additional charges may apply). For a cost, we are also able to clean up and/or convert poor quality logos into high quality, vector versions.

The Last Few Frequently Asked Questions

Can we do color matching?

Yes. If your artwork requires color matching, please provide the specific Pantone numbers for us to match. Because of the sublimation process, matching Pantone colors is a little different than typical printing. Proprietary methods of color matching have been developed by Premier to ensure an accurate reproduction of special colors.

Can I use spot colors in my art and can you print spot colors?

You may use spot colors in your art, but be aware that these spot colors will eventually be converted and printed in process CMYK (Cyan, Magenta, Yellow, Black). Our process does not allow us to print with actual spot color ink. Regular process inks are used, but because dye sublimation differs from typical printing we can achieve a much wider range of colors with those process inks. In many cases we can achieve more accurate spot color reproduction than typical process printing can.

Premier.ca's double check all incoming art files to ensure a quality result.

Looking for inspiration?

Browse @premier.ca on instagram

© Premier.ca All Rights Reserved

PROMOTIONAL GOODS

Did you know we sell promotional goods? Everything from hats and cups to pens and ponies. Well, maybe not ponies, but we do have an extensive network of suppliers for all your promotional requirements. Supply your logo or tagline, pick your products and you're off to the races. Promotional items are a great way to keep your brand fresh in the mind of customers.

We specialize in creating the best products for your brand. From corporate events to club functions, fundraisers to grand openings, conferences to sports tournaments, employee recognition to educational functions, we've got you covered.

Browse through our catalogs or check out our showrooms for quick inspiration. Have a specific product in mind? Take advantage of our in-depth search tool. Want to save a little money? Comb through our latest specials!

Whether your event is large or small, we have the perfect product for you. Look around and enjoy! If you don't see exactly what you are looking for, contact us today and we'll be happy to help you.

Print Resources

Having the right resources makes the printing process that much easier. Here's some helpful information to get you going:

Production Related Documents

Company Policies, Etc.

Premier.ca Logo

Consistently transforming your ideas into engaging printed products is a complicated process. We reliably simplify your sourcing and printing experience so that your designs and communications impress.

premier.ca Brand Refresh

For sixty years, Premier Printing has been a printing service vendor for thousands of customers and countless impressions. From humble beginnings in a garage on the east side of Winnipeg to two bright and clean buildings totaling approximately 90, 000 square feet, we continue to chart a course to more comprehensively meet the needs of our primarily business-to-business relationships.

LOGO

For decades our logo has maintained various implementations of the double-P – representing the Ps in Premier Printing, and graphically representing unwinding rolls of printing substrate. Our new logo continues to carry the motion of most printing processes, notably paper and fabric. At the same time, we have modernized the look and feel, removed the need for a circular bug and have added an angular element in a nod to the most recent branding of our Valley dye-sublimation and sewing facility.

WORDMARK

Today, we are thrilled to update the branding of our company to better represent our current and future services. While our legal name remains Premier Printing Ltd., by name we are most readily recognized as simply ‘Premier’. Because we offer more than print services (though this is still what we’re most busy with), ‘Printing’ has been removed from our brand wordmark. Further, in light of plans to significantly increase our online, e-commerce capabilities, we have simply made our primary website our new wordmark: premier.ca.

COLOURS

 
 

Perhaps the most recognizable part of our branding for many years has been the ‘Premier’ orange and yellow. It represents legacy and recognition that we can’t throw away! And, so, although we have made some slight colour modifications, we will continue to proudly fly these company colours.

VALLEY

Valley Apparel and Display Logo

Twelve years ago this month, Premier Printing purchased in whole the design, dye-sublimation and sewing operations of Valley Fashions Inc. For twelve years it has continued to operate and sell under the ‘Valley’ brand, most recently as Valley – Apparel & Display. Moving forward, however, the use of the Valley brand will officially be deprecated and our dye-sublimation operation at 560 Marjorie Street will continue great work under the premier.ca brand. Still the same excellent staff, products and services as before, but now flying the same colours as the head office and paper facility at 1 Beghin Avenue.

TAGLINE

Simply – Occam’s razor? K.I.S.S.? We are constantly finding the most efficient, least complicated way to deliver your products and our services. We reliably simplify to ensure your ‘simply.’

Making – Factories? Yes. Automation? Yes. But craftsmanship still matters! We creatively and productively use current equipment and technology!

Great – Making sure this is how your experience working with us should always be... after all, it’s in our name.

Impressions – Image. Reputation. Integrity. Yours and ours. We deliver timely and quality impressions all round so that you and yours can impress.

DID YOU KNOW WE ALSO…

Icon bar of Premier.ca's services

Finally, this rebranding attempts to rectify an all too common remark we receive while servicing existing accounts or prospecting for new ones: ‘I didn’t know you also…

  • provided promotional product sales and service; or
  • designed and manufactured fully-customized apparel; or
  • could print and mail my catalogue; or
  • can store and fulfill my collateral from your warehouse, or
  • etc.

Yes, we can. Paper, Promo, Apparel, Display, Fulfillment are well within our wheelhouse. Talk to us today to relieve or improve on some of your sourcing and supply chain challenges!

Dye Sub Artwork Preparation and Guidelines

To ensure the highest quality output please keep the following guidelines in mind when submitting your artwork.

Vector-based graphics

Scaled to any size without the loss of quality, this artwork is typically created with illustration software (such as Adobe Illustrator), and is the preferred format for logos because of its crisp lines and scalability.

Vector-based files should be supplied in one of the following formats (if applicable):

  1. Portable Document Format (.pdf)
  2. Adobe Illustrator (.ai)
  3. Encapsulated Postscript (.eps)

In general, submitting vector based artwork allows us to achieve the best results.

Raster-based graphics

Typically, these images are generated via camera or created with photo-editing software (such as Adobe Photoshop). Raster-based artwork cannot be increased in size without losing quality.

Please provide images separately instead of embedding them.

Native files are preferred (for example, layered Photoshop files – .psd or .tif) rather than flattened files such as .jpeg.

At print size, images must have a minimum resolution of 100 dpi.

Remember to use RGB

Please provide artwork in RGB mode. At Premier we use a process called late binding which give us a wider gamut (more colours) to work with and better control. The result is louder, more vibrant and lively colours.

Colour Matching

If your artwork requires matching, please provide specific Pantone numbers for us to match.

Although we cannot guarantee exact matching with our dye-sublimation process we will work with our clients to find the closest achievable colour.

Text

In order to avoid potential font issues please convert all fonts to outlines.

What type of artwork is acceptable?

Vector Artwork In general, vector-based artwork allows us to achieve the best results, as the artwork can be scaled to any size without any loss of quality. Examples of common vector artwork file types include Adobe Illustrator (.ai), Encapsulated Postscript (.eps) and Portable Document Format (.pdf). When providing artwork it would be best to send those file types first if possible.

Non-Vector (Raster) Artwork If vector artwork is not available or for some reason inapplicable (ie. for photograph-based, raster imagery, etc.), we require images to have a minimum resolution of 100dpi at print size for best results. We would also prefer to work with native files (for example, layered Photoshop files) rather than flattened or compressed files such as jpeg.

Templates

If you would like to use one of our templates to prepare your artwork, just give us a call at 1.877.942.0595

Supplied artwork that does not meet our quality requirements may incur additional production time and cost. If you have any questions or concerns about do not hesitate to contact us.

Apparel Sizing

We want to ensure your garment is a perfect fit. To see how we size our apparel download our sizing guide document.

download our sizing guide.